Laurie Broscovak purchased the Curves franchise in Trinidad in 2005 after discovering the benefits the Curves program offers for women. Curves provides a "women-friendly" environment with the encouragement and support of women with similar challenges and goals. With Curves you get a full-body workout in 30 minutes, so it is easier to fit the exercise routine into your schedule. The all-women atmosphere is comfortable and not intimidating like co-ed health clubs. Circuit Coaches and the Weight Management Plan are available to all members of Curves, eliminating the need to hire personal trainers. And Curves members can exercise at any of the 10,000 Curves locations while traveling or on vacation.

   Curves offers a complete fitness and nutrition solution specifically designed for women. The Curves 30-minute workout exercises every major muscle group and burns up to 500 calories through a proven program of strength training, cardio and stretching. Strength training is crucial to a healthy body. Pound for pound, muscle burns more calories than fat. Dieting without strength training leads to muscle loss, which makes it harder to lose weight. Strength training helps keep bones strong. Sustained cardio activity (20 minutes of elevated heart rate) is great for burning calories, building lung capacity and aerobic fitness.